The purpose of this site is to help consumers maneuver through the world of ethical and sustainable fashion and beauty. This site is intended to be an informational resource and a stepping stone as you continue your considerate consumer journey.
The sad truth is that the fashion and beauty industries need to make some major changes to their practices. Here are just a few facts related to the power of fashion:
* Fashion is the world’s third largest industry, behind auto and electronics.
* 150 billion items of clothing are delivered out of factories annually.
* Americans alone toss around 14 million tons of garments each year.
* Fashion is one of the most polluting industries in the world.
I am not here to cast judgement on your choices as a consumer, my goal is that together we can all help each other make more mindful purchases for the greater good. Please comment or contact me if you have a brand or story that you would like to see featured on this site.